MacGregorMedia
Think Usability

Flash presentation from the FlashForward2001 conference in San Francisco.

Notes:

  1. Introduction - Moment of Silence
  2. Why Usability is Important
    1. The Care and Feeding of Your Users
      1. Not Care = Go away
      2. Effects your brand
      3. loss of communication
      4. break the system
    2. The Shortest Distance
      1. Hurdles = Negative Usability
      2. The Journey should be enjoyable
  3. Who did you Throw away?
  4. Who is the User?
    1. We are not the User
      1. Ethnography - point of view
      2. research gives knowledge
      3. dichotomies to build usability
      4. navigation without experience
    2. Our Client is not the User
      1. education of clients
      2. manage expectations
      3. build team
      4. trust = control
  5. Usability Tips
    1. Accessibility
      1. Non-flash version
      2. transcript - subtitles
      3. tob order check
    2. Search Engines
      1. accessibility helps
      2. synopsis page to register
      3. meta tags
      4. content index
    3. Back Button
      1. frames and javascript example
      2. offer launching options
      3. single page content
      4. pop-up only as an option
    4. Legibility
      1. 6pt paper = 12pt screen...
      2. legibility is usability on paper
      3. sans-serif is easier to read on screen
      4. use fonts designed for the screen
  6. Conclusion


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